MYKITA AND MAISON MARTIN MARGIELA ARE LINKED BY A SHARED CONCEPT OF THE CREATIVE PROCESS –THE REINTERPRETATION OF HISTORICAL FORMS, RADICAL EXPERIMENTATION WITH CONSTRUCTIONS AND AN UNCONVENTIONAL APPROACH TO MATERIALS.
This collaboration has 2 main features
Two pairs of acetate frames. Born of one form, divided into pairs and deconstructed. Mutual transplantation leaves each couple comprising two complementary designs – but with four independent identities. Manifest as tone-in-tone or with contrasting colour schemes.4 unisex styles – 5 colourways.
Stainless steel frames reduced to the raw material, no additive components. Aesthetic functionality. A thick, transparent powder coats and seals the frames giving the entire construction a convex, all-enveloping body. Inspired by historical shapes of the last century, the monochrome frames and matching lenses lend the models a pure, radical look.6 unisex styles – 4 colourways.
You must check the campaign video, very conceptual and artsy
MORE MYKITA HERE.