Zombies with shopping bags.
(photo via HighSnobiety)
I am sorry for ever promoting Balmain for H&M after seeing this. As you all know, the 5th of November was the official launch of the famous capsule collection between Olivier Rousteing, the Creative Director of Balmain, and the second famous retailer, H&M. The cloudy haze that formed surrounding this utter most wanted collection was a very well planned haze as I may point out. Starting with big sis Jenner and her side-kick Gigi Hadid, NYC events with Backstreet Boys back in the game which created a major buzz and ending with Balmain itself. We don’t care it’s H&M, it says BALMAIN.
Is it called discrimination if I don’t want to talk to people who wear this collection (and I know for sure they didn’t receive it by mail) ? I hope not. Watch the videos behind the shopping experiment at H&M today all around the world here.
P.S. This idea for a card commercial just popped in my head: “Shopping at H&M is easy, for capsule collections there’s always MasterCard.”
Safety first, kids!
See you on Instagram @badalexa.